THE MIXED-MEDIA DIRICHLET MULTINOMIAL DISTRIBUTION - A MODEL FOR EVALUATING TELEVISION-MAGAZINE ADVERTISING SCHEDULES

被引:35
作者
RUST, RT
LEONE, RP
机构
关键词
D O I
10.2307/3151795
中图分类号
F [经济];
学科分类号
02 ;
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页码:89 / 99
页数:11
相关论文
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