DEVELOPING AND USING FORECASTING MODELS OF CONSUMER DURABLES - THE CASE OF COLOR-TELEVISION

被引：29

作者：

BAYUS, BL

HONG, S

LABE, RP

机构：

来源：

关键词：

D O I：

10.1111/1540-5885.610005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：5 / 19

页数：15

共 28 条

[1] NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES
BASS, FM
[J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1969, 15 (05): : 215 - 227
[2] FORECASTING SALES OF NEW CONTINGENT PRODUCTS - AN APPLICATION TO THE COMPACT-DISK MARKET
BAYUS, BL
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (04) : 243 - 255
[3] BAYUS BL, 1986, J BUSINESS FOREC WIN, P28
[4] BELLO F, 1955, FORTUNE NOV, P52
[5] MATHEMATICAL MODEL FOR TREND FORECASTS
BLACKMAN, AW
[J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 1972, 3 (04) : 441 - 452
[6] IMPROVING THE SALES FORECAST FOR CONSUMER DURABLES
BROWN, DA
BUCK, SF
PYATT, FG
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (03) : 229 - 234
[7] CHAMBERS JC, 1971, HARVARD BUS REV, P57
[8] DEJONG PLF, 1970, PRACTICAL APPLICATIO, P125
[9] DICKSON PR, 1978, 78117 MARK SCI I REP
[10] FALTERMAYER EK, 1966, FORTUNE JAN, P66