FORECASTING SALES OF NEW CONTINGENT PRODUCTS - AN APPLICATION TO THE COMPACT-DISK MARKET

被引：17

作者：

BAYUS, BL

机构：

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1987年 / 4卷 / 04期

关键词：

D O I：

10.1111/1540-5885.440243

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：243 / 255

页数：13

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