RESEARCHING MARKETING PROBLEMS AND OPPORTUNITIES WITH FOCUS GROUPS

被引：6

作者：

WELCH, JL

机构：

来源：

关键词：

D O I：

10.1016/0019-8501(85)90017-3

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：245 / 253

页数：9

共 7 条

[1] FOCUS GROUPS AND NATURE OF QUALITATIVE MARKETING-RESEARCH [J].

CALDER, BJ .

FERN, EF .

[3] THE GROUP DEPTH INTERVIEW [J].

GOLDMAN, AE .

[4]

GREENBERG BA, 1977, J MARKETING, V41, P64

[5]

MISKOVIC D, 1980, ADVERTISING AGE, V51, P55

[6]

SZYBILLO GJ, 1979, J ADVERTISING RES, V19, P31

[7]

WALLACE KM, 1984, IND MARKETING MANAGE, V13, P184