DO FIRMS NEED A CUSTOM-DESIGNED NEW PRODUCT SCREENING MODEL

被引：26

作者：

DEBRENTANI, U

机构：

来源：

关键词：

D O I：

10.1016/0737-6782(86)90032-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：108 / 119

页数：12

共 26 条

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[5]

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[6]

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[7] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[8] CRITERIA FOR SCREENING NEW INDUSTRIAL-PRODUCTS [J].

COOPER, RG ;

DEBRENTANI, U .

[9] NEW PRODUCT SUCCESS IN INDUSTRIAL FIRMS [J].

COOPER, RG .

[10] SELECTING WINNING NEW PRODUCT PROJECTS - USING THE NEWPROD SYSTEM [J].

COOPER, RG .