COMMUNICATION MODALITY AS A DETERMINANT OF MESSAGE PERSUASIVENESS AND MESSAGE COMPREHENSIBILITY

被引：270

作者：

CHAIKEN, S ^{[1
]}

EAGLY, AH ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,DEPT PSYCHOL,AMHERST,MA 01002

来源：

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | 1976年 / 34卷 / 04期

关键词：

D O I：

10.1037//0022-3514.34.4.605

中图分类号：

B84 [心理学];

学科分类号：

04 [教育学]; 0402 [心理学];

摘要：

引用

收藏

页码：605 / 614

页数：10

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