共 11 条
- [1] FACTORIAL DESIGN IN A PRICING EXPERIMENT [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 427 - 429
- [3] Evans FB, 1963, AM BEHAV SCI, V6, P76
- [4] MARKETING MIX DECISIONS FOR NEW PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) : 43 - 49
- [6] BUYERS SUBJECTIVE PERCEPTIONS OF PRICE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 70 - 80
- [7] OXENFELDT AR, 1956, ANALYSIS PRESENT PRO, P15
- [8] PRICE RELIANCE - EXISTENCE AND SOURCES [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 286 - 294
- [9] HOW IMPORTANT IS PRICING IN COMPETITIVE STRATEGY [J]. JOURNAL OF MARKETING, 1964, 28 (01) : 44 - 48