TESTING VARIATIONS OF FISHBEINS BEHAVIORAL INTENTION MODEL WITHIN A CONSUMER-BEHAVIOR CONTEXT

被引：14

作者：

BEARDEN, WO

WOODSIDE, AG

机构：

[1] UNIV S CAROLINA,COLL BUSINESS ADM,COLUMBIA,SC 29208

[2] UNIV ALABAMA,TUSCALOOSA,AL 35401

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1977年 / 62卷 / 03期

关键词：

D O I：

10.1037/0021-9010.62.3.352

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：352 / 357

页数：6

共 23 条

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[8]

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[9] AN INVESTIGATION OF THE RELATIONSHIPS BETWEEN BELIEFS ABOUT AN OBJECT AND THE ATTITUDE TOWARD THAT OBJECT [J].

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[10]

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