CONSUMER PREFERENCES FOR FOOD LABEL INFORMATION - A BASIS FOR SEGMENTATION

被引：19

作者：

MCCULLOUGH, J ^{[1
]}

BEST, R ^{[1
]}

机构：

[1] UNIV OREGON,EUGENE,OR 97403

来源：

JOURNAL OF CONSUMER AFFAIRS | 1980年 / 14卷 / 01期

关键词：

D O I：

10.1111/j.1745-6606.1980.tb00661.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：180 / 192

页数：13

共 16 条

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[9]

JACOBY J, 1974, J CONSUMER RES DEC, P68

[10] TRADE-OFF ANALYSIS OF CONSUMER VALUES [J].

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JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) :121-127

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