PROGRAMMING-MODEL OF CONSUMER CHOICE AMONG MULTI-ATTRIBUTED BRANDS

[1] AHTOLA OT, 1972, J MARKETING RESEARCH, V9, P52

[2] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96

[3] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 141 - 145

[4] BLIN JM, 1976, REV FR AUTOMAT INFOR, V10, P21

[5] FORECASTING TRAFFIC ON STOL [J]. OPERATIONAL RESEARCH QUARTERLY, 1973, 24 (04) : 561 - 569

[6] EVALUATING MODELS OF ATTITUDE STRUCTURE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 279 - 286

[7] UNIT WEIGHTING SCHEMES FOR DECISION MAKING [J]. ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1975, 13 (02): : 171 - 192

[8] EINHORN HJ, 1970, PSYCHOL BULL, V73, P221

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] NEW APPROACH TO CONSUMER THEORY [J]. JOURNAL OF POLITICAL ECONOMY, 1966, 74 (02) : 132 - 157

[1] AHTOLA OT, 1972, J MARKETING RESEARCH, V9, P52

[2] ATTITUDE MODEL FOR STUDY OF BRAND PREFERENCE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96

[3] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 141 - 145

[4] BLIN JM, 1976, REV FR AUTOMAT INFOR, V10, P21

[5] FORECASTING TRAFFIC ON STOL [J]. OPERATIONAL RESEARCH QUARTERLY, 1973, 24 (04) : 561 - 569

[6] EVALUATING MODELS OF ATTITUDE STRUCTURE [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) : 279 - 286

[7] UNIT WEIGHTING SCHEMES FOR DECISION MAKING [J]. ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1975, 13 (02): : 171 - 192

[8] EINHORN HJ, 1970, PSYCHOL BULL, V73, P221

[9] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[10] NEW APPROACH TO CONSUMER THEORY [J]. JOURNAL OF POLITICAL ECONOMY, 1966, 74 (02) : 132 - 157