JUDGED SIMILARITY AND BRAND-SWITCHING DATA AS SIMILARITY MEASURES

被引:36
作者
LEHMANN, DR [1 ]
机构
[1] COLUMBIA UNIV,NEW YORK,NY 10027
关键词
D O I
10.2307/3149549
中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:331 / 334
页数:4
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