SOME RELATIONSHIPS BETWEEN PERSONALITY AND CONSUMER DECISION-MAKING

被引：34

作者：

HORTON, RL

机构：

来源：

关键词：

D O I：

10.2307/3150687

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：233 / 246

页数：14

共 35 条

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BRODY, RP ;

CUNNINGHAM, SM .

[6]

CARDOZO RN, 1968, SO J BUSINESS, V3, P120

[7] INTERPERSONAL ORIENTATION TO STUDY OF CONSUMER BEHAVIOR [J].

COHEN, JB .

[8]

COOLEY WW, 1971, MULTIVARIATE DATA AN

[9]

Cox D.F., 1967, RISK TAKING INFORM H, P34

COX, DF ;

RICH, SU .