THE EFFECTS OF BACKGROUND MUSIC IN ADVERTISING - A REASSESSMENT

被引：94

作者：

KELLARIS, JJ ^{[1
]}

COX, AD ^{[1
]}

机构：

[1] INDIANA UNIV,SCH BUSINESS,INDIANAPOLIS,IN 46223

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 01期

关键词：

D O I：

10.1086/209199

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：113 / 118

页数：6

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