INFERENTIAL BELIEFS IN CONSUMER EVALUATIONS - AN ASSESSMENT OF ALTERNATIVE PROCESSING STRATEGIES

被引：99

作者：

FORD, GT ^{[1
]}

SMITH, RA ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,RB PAMPLIN COLL BUSINESS,DEPT MKT,BLACKSBURG,VA 24061

来源：

关键词：

D O I：

10.1086/209119

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：363 / 371

页数：9

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