EXPERIMENTAL EVALUATION OF A PROPOSED CORRECTIVE ADVERTISING REMEDY

被引：36

作者：

MAZIS, MB ^{[1
]}

ADKINSON, JE ^{[1
]}

机构：

[1] UNIV FLORIDA,GAINESVILLE,FL 32601

来源：

关键词：

D O I：

10.2307/3150855

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：178 / 183

页数：6

共 8 条

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DYER, RF ;

KUEHL, PG .

[2]

HUNT HK, 1973, J ADVERTISING RES, V13, P15

[3]

HUNT HK, 1972, 3RD P ANN C ASS CONS, P370

[4]

Kassarjian HH, 1975, ADV CONSUM RES, V2, P631

[5]

Kirk R, 2014, EXPT DESIGN PROCEDUR, DOI [10.4135/9781483384733, DOI 10.4135/9781483384733]

[6]

LINDQUIST EF, 1953, DESIGN ANALYSIS EXPT

LUTZ, RJ .

[8] ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING [J].

WILKIE, WL ;

GARDNER, DM .