CROSS-SECTIONAL ESTIMATION IN MARKETING - DIRECT VERSUS REVERSE REGRESSION

被引：15

作者：

VANHONACKER, WR

DAY, D

机构：

[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027

[2] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.1287/mksc.6.3.254

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：254 / 267

页数：14

共 26 条

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[6]

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[8]

CARPENTER GS, 1987, IN PRESS MARKETING S

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[10]

Conway D.A., 1983, J BUS ECON STAT, V1, P75, DOI DOI 10.1080/07350015.1983.10509326