CONJOINT INTERNAL VALIDITY UNDER ALTERNATIVE PROFILE PRESENTATIONS

被引：33

作者：

GREEN, PE ^{[1
]}

HELSEN, K ^{[1
]}

SHANDLER, B ^{[1
]}

机构：

[1] INTERSEARCH CORP,PHILADELPHIA,PA 19147

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 03期

关键词：

D O I：

10.1086/209177

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：392 / 397

页数：6

共 21 条

[1] MODEL MISSPECIFICATION IN MULTIATTRIBUTE PARAMETER-ESTIMATION [J].

CARMONE, FJ ;

GREEN, PE .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) :87-93

[2]

CHAPMAN RG, 1985, AMA ED C P, P373

[3] INDEXING PRODUCT QUALITY - ISSUES, THEORY, AND RESULTS [J].

CURRY, DJ ;

FAULDS, DJ .

JOURNAL OF CONSUMER RESEARCH, 1986, 13 (01) :134-145

[4] CONJOINT-ANALYSIS OF PRICE PREMIUMS FOR HOTEL AMENITIES [J].

GOLDBERG, SM ;

GREEN, PE ;

WIND, Y .

JOURNAL OF BUSINESS, 1984, 57 (01) :S111-S132

[5] CONJOINT ANALYSIS IN CONSUMER RESEARCH - ISSUES AND OUTLOOK [J].

GREEN, PE ;

SRINIVASAN, V .

JOURNAL OF CONSUMER RESEARCH, 1978, 5 (02) :103-123

[6] CONJOINT MEASUREMENT FOR QUANTIFYING JUDGMENTAL DATA [J].

GREEN, PE ;

RAO, VR .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) :355-363

[7]

Huber J., 1987, P SAWT SOFTW C PERC, P237

[8]

HUBER J, 1986, ADV CONSUM RES, V14, P159

[9] COMPENSATORY CHOICE MODELS OF NONCOMPENSATORY PROCESSES - THE EFFECT OF VARYING CONTEXT [J].

JOHNSON, EJ ;

MEYER, RJ .

JOURNAL OF CONSUMER RESEARCH, 1984, 11 (01) :528-541

[10]

JOHNSON EJ, 1986, CHOICE MODELS FAIL C

← 1 2 3 →