MARKET SHARE PIONEERING ADVANTAGE - A THEORETICAL APPROACH

被引：43

作者：

FERSHTMAN, C

MAHAJAN, V

MULLER, E

机构：

[1] UNIV TEXAS, COLL BUSINESS ADM, AUSTIN, TX 78712 USA

[2] TEL AVIV UNIV, LEON RECANTI GRAD SCH BUSINESS ADM, TEL AVIV, ISRAEL

来源：

MANAGEMENT SCIENCE | 1990年 / 36卷 / 08期

关键词：

D O I：

10.1287/mnsc.36.8.900

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：900 / 918

页数：19

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