COMPETITIVE REACTIONS TO MARKET ENTRY - EXPLAINING INTERFIRM DIFFERENCES

被引：88

作者：

GATIGNON, H

ANDERSON, E

HELSEN, K

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 01期

关键词：

D O I：

10.2307/3172668

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：44 / 55

页数：12

相关论文

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