TOWARD A GENERAL-THEORY OF COMPETITIVE RATIONALITY

被引：365

作者：

DICKSON, PR

机构：

来源：

JOURNAL OF MARKETING | 1992年 / 56卷 / 01期

关键词：

D O I：

10.2307/1252133

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The author develops a theory of competitive rationality that proposes a firm's success depends on the imperfect procedural rationality of its marketing planners. Theories of economic psychology and information economics are integrated with the Austrian economic school of thought and with marketing management concepts and scholarship. Implications for managers and scholars are discussed.

引用

页码：69 / 83

页数：15

共 133 条

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