EXPLORING A COMPLEX ORGANIZATIONAL BUYING DECISION

[1] CHAYES F, 1972, STATISTICS GUIDE UNK

[2] COPELAND MT, 1924, PRINCIPLES MARKETING

[3] OBSERVATION OF A BUSINESS DECISION [J]. JOURNAL OF BUSINESS, 1956, 29 (04) : 237 - 248

[4] WORD-OF-MOUTH PROCESSES IN DIFFUSION OF A MAJOR TECHNOLOGICAL INNOVATION [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) : 172 - 180

[5] Friedrichs J., 1975, PARTICIPANT OBSERVAT

[6] EXPLORING ENVIRONMENTAL-INFLUENCES IN ORGANIZATIONAL BUYING [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) : 225 - 229

[7] HARDING M, 1966, IND MARKETING, P76

[8] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[9] March J.G., 1958, ORGANIZATIONS

[10] INDUSTRIAL PURCHASING DECISION AS A POLITICAL PROCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1975, 9 (01) : 4 - 19

[1] CHAYES F, 1972, STATISTICS GUIDE UNK

[2] COPELAND MT, 1924, PRINCIPLES MARKETING

[3] OBSERVATION OF A BUSINESS DECISION [J]. JOURNAL OF BUSINESS, 1956, 29 (04) : 237 - 248

[4] WORD-OF-MOUTH PROCESSES IN DIFFUSION OF A MAJOR TECHNOLOGICAL INNOVATION [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (02) : 172 - 180

[5] Friedrichs J., 1975, PARTICIPANT OBSERVAT

[6] EXPLORING ENVIRONMENTAL-INFLUENCES IN ORGANIZATIONAL BUYING [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) : 225 - 229

[7] HARDING M, 1966, IND MARKETING, P76

[8] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[9] March J.G., 1958, ORGANIZATIONS

[10] INDUSTRIAL PURCHASING DECISION AS A POLITICAL PROCESS [J]. EUROPEAN JOURNAL OF MARKETING, 1975, 9 (01) : 4 - 19