A PROCESS-TRACING STUDY OF BRAND EXTENSION EVALUATION

被引：506

作者：

BOUSH, DM

LOKEN, B

机构：

来源：

关键词：

D O I：

10.2307/3172723

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 28

页数：13

共 32 条

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