A PROCESS-TRACING STUDY OF BRAND EXTENSION EVALUATION

[21] AN ONLINE INVESTIGATION OF PROTOTYPE AND EXEMPLAR STRATEGIES IN CLASSIFICATION [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1989, 15 (04) : 539 - 555

[22] CATEGORIZATION OF NATURAL OBJECTS [J]. ANNUAL REVIEW OF PSYCHOLOGY, 1981, 32 : 89 - 115

[23] THE CATEGORY EFFECT WITH RATING-SCALES - NUMBER OF CATEGORIES, NUMBER OF STIMULI, AND METHOD OF PRESENTATION [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN PERCEPTION AND PERFORMANCE, 1986, 12 (04) : 496 - 516

[24] FAMILY RESEMBLANCES - STUDIES IN INTERNAL STRUCTURE OF CATEGORIES [J]. COGNITIVE PSYCHOLOGY, 1975, 7 (04) : 573 - 605

[25] STRUCTURE AND PROCESS IN SEMANTIC MEMORY - FEATURAL MODEL FOR SEMANTIC DECISIONS [J]. PSYCHOLOGICAL REVIEW, 1974, 81 (03) : 214 - 241

[26] PERSON MEMORY AND JUDGMENT [J]. PSYCHOLOGICAL REVIEW, 1989, 96 (01) : 58 - 83

[27] CONSUMER KNOWLEDGE - EFFECTS ON EVALUATION STRATEGIES MEDIATING CONSUMER JUDGMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (01) : 31 - 46

[28] PRODUCT CATEGORIZATION AND INFERENCE MAKING - SOME IMPLICATIONS FOR COMPARATIVE ADVERTISING [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 14 (03) : 372 - 378

[29] TAUBER EM, 1988, J ADVERTISING RES, V28, P26

[30] TVERSKY A, 1977, PSYCHOL REV, V84, P327, DOI 10.1037/h0026750

[21] AN ONLINE INVESTIGATION OF PROTOTYPE AND EXEMPLAR STRATEGIES IN CLASSIFICATION [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 1989, 15 (04) : 539 - 555

[22] CATEGORIZATION OF NATURAL OBJECTS [J]. ANNUAL REVIEW OF PSYCHOLOGY, 1981, 32 : 89 - 115

[23] THE CATEGORY EFFECT WITH RATING-SCALES - NUMBER OF CATEGORIES, NUMBER OF STIMULI, AND METHOD OF PRESENTATION [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY-HUMAN PERCEPTION AND PERFORMANCE, 1986, 12 (04) : 496 - 516

[24] FAMILY RESEMBLANCES - STUDIES IN INTERNAL STRUCTURE OF CATEGORIES [J]. COGNITIVE PSYCHOLOGY, 1975, 7 (04) : 573 - 605

[25] STRUCTURE AND PROCESS IN SEMANTIC MEMORY - FEATURAL MODEL FOR SEMANTIC DECISIONS [J]. PSYCHOLOGICAL REVIEW, 1974, 81 (03) : 214 - 241

[26] PERSON MEMORY AND JUDGMENT [J]. PSYCHOLOGICAL REVIEW, 1989, 96 (01) : 58 - 83

[27] CONSUMER KNOWLEDGE - EFFECTS ON EVALUATION STRATEGIES MEDIATING CONSUMER JUDGMENTS [J]. JOURNAL OF CONSUMER RESEARCH, 1985, 12 (01) : 31 - 46

[28] PRODUCT CATEGORIZATION AND INFERENCE MAKING - SOME IMPLICATIONS FOR COMPARATIVE ADVERTISING [J]. JOURNAL OF CONSUMER RESEARCH, 1987, 14 (03) : 372 - 378

[29] TAUBER EM, 1988, J ADVERTISING RES, V28, P26

[30] TVERSKY A, 1977, PSYCHOL REV, V84, P327, DOI 10.1037/h0026750