Integrating "education for entrepreneurship" in multiple faculties in "half-the-time" to enhance graduate entrepreneurship

Purpose - This paper seeks to highlight the role of entrepreneurship education in encouraging the growth of graduate entrepreneurship in the UK to help overcome the over-supply of university graduates in a very difficult employment market. This paper aims to discuss the design principle for entrepreneurship education that facilitates graduate entrepreneurship, and the design methodology that allows multi-faculty collaboration in the provision of entrepreneurship programmes. Design/methodology/approach - This paper begins with the conceptualisation of design principles and frameworks based on current concepts found in the literature, followed by practitioner-based reflection to shed insights into the process of developing entrepreneurship education in higher education institutions (HEIs). Findings - The authors have developed the "30/70 methodology" to guide the future design of entrepreneurship education, and the "80/20 methodology" to support cross-faculty entrepreneurship programmes to serve non-business students. Factors that impede or support academic entrepreneurship and effective integration of entrepreneurship programmes in HEIs are discussed. Originality/value - This paper shares the authors' experiences, and their unique design principles and methodology to support the development of education for entrepreneurship.