ADJUSTING STATED INTENTION MEASURES TO PREDICT TRIAL PURCHASE OF NEW PRODUCTS - A COMPARISON OF MODELS AND METHODS

被引：167

作者：

JAMIESON, LF ^{[1
]}

BASS, FM ^{[1
]}

机构：

[1] UNIV TEXAS,MANAGEMENT,DALLAS,TX 75230

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期

关键词：

D O I：

10.2307/3172905

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：336 / 345

页数：10

相关论文

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[21]

Urban G.L., 1980, DESIGN MARKETING NEW

[22]

URBAN GL, 1983, J MARKETING RES, V20, P221, DOI 10.2307/3151826

[23] PREDICTING PURCHASE AND OTHER BEHAVIORS FROM GENERAL AND CONTEXTUALLY SPECIFIC INTENTIONS [J].

WARSHAW, PR .

JOURNAL OF MARKETING RESEARCH, 1980, 17 (01) :26-33