ASSESSING THE ROLE OF CONTINGENCY AWARENESS IN ATTITUDINAL CONDITIONING WITH IMPLICATIONS FOR ADVERTISING RESEARCH

被引：112

作者：

ALLEN, CT ^{[1
]}

JANISZEWSKI, CA ^{[1
]}

机构：

[1] UNIV FLORIDA, COLL BUSINESS ADM, GAINESVILLE, FL 32611 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 01期

关键词：

D O I：

10.2307/3172667

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：30 / 43

页数：14

相关论文

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