LONGITUDINAL-STUDY OF CORRECTIVE ADVERTISING

被引：28

作者：

DYER, RF ^{[1
]}

KUEHL, PG ^{[1
]}

机构：

[1] UNIV MARYLAND,COLLEGE PK,MD 20742

来源：

关键词：

D O I：

10.2307/3150399

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：39 / 48

页数：10

共 33 条

[11] FORD GT, 1975 P FALL ED C AM
[12] DECEPTION IN ADVERTISING - CONCEPTUAL APPROACH
GARDNER, DM
[J]. JOURNAL OF MARKETING, 1975, 39 (01) : 40 - 46
[13] Haefner J.E., 1974, J ADVERTISING, V3, P40
[14] HAEFNER JE, 1972, FAL P ASS CONS RES, P356
[15] HAEFNER JE, 1974 P NAT C U PROF, P311
[16] HOWARD MC, 1964, LEGAL ASPECTS MARKET
[17] HUNT HK, 1973, J ADVERTISING RES, V13, P15
[18] HUNT HK, 1972, 3RD P ANN C ASS CONS, P370
[19] FDA APPROACH TO DEFINING MISLEADING ADVERTISING
JACOBY, J
SMALL, C
[J]. JOURNAL OF MARKETING, 1975, 39 (04) : 65 - 68
[20] JONES MG, 1971, 2ND P ANN C ASS CONS, P1