ADVERTISING PUFFERY - THE IMPACT OF USING 2-SIDED CLAIMS ON PRODUCT ATTITUDE AND PURCHASE INTENTION

被引：71

作者：

KAMINS, MA ^{[1
]}

MARKS, LJ ^{[1
]}

机构：

[1] KENT STATE UNIV,DEPT MKT & TRANSPORTAT,KENT,OH 44242

来源：

JOURNAL OF ADVERTISING | 1987年 / 16卷 / 04期

关键词：

D O I：

10.1080/00913367.1987.10673090

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：6 / 15

页数：10

共 29 条

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[10] 2-SIDED VERSUS ONE-SIDED APPEALS - A COGNITIVE PERSPECTIVE ON ARGUMENTATION, SOURCE DEROGATION, AND THE EFFECT OF DISCONFIRMING TRIAL ON BELIEF CHANGE [J].

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ASSAEL, H .

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