CRITERIA USED TO SELECT MANAGEMENT-CONSULTANTS

被引：42

作者：

DAWES, PL ^{[1
]}

DOWLING, GR ^{[1
]}

PATTERSON, PG ^{[1
]}

机构：

[1] UNIV NEW S WALES,AUSTRALIAN GRAD SCH MANAGEMENT,POB 1,KENSINGTON,NSW 2033,AUSTRALIA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1992年 / 21卷 / 03期

关键词：

D O I：

10.1016/0019-8501(92)90015-L

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A survey of 253 organizations provided data on 17 choice criteria used in the final selection of a variety of management consultancy services. There were relatively few differences in the importance of these choice criteria across the different types of consulting assignment, client's type of industry, and frequency of purchase. Reputation of the consultants and their experience in the client's industry were the two most important choice criteria.

引用

页码：187 / 193

页数：7

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