THE EFFECTS OF KNOWLEDGE, MOTIVATION, AND TYPE OF MESSAGE ON AD PROCESSING AND PRODUCT JUDGMENTS

被引：186

作者：

MAHESWARAN, D ^{[1
]}

STERNTHAL, B ^{[1
]}

机构：

[1] NORTHWESTERN UNIV, JL KELLOGG GRAD SCH MANAGEMENT, EVANSTON, IL 60208 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1990年 / 17卷 / 01期

关键词：

D O I：

10.1086/208537

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：66 / 73

页数：8

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