A PROGRAM OF CLASSICAL-CONDITIONING EXPERIMENTS TESTING VARIATIONS IN THE CONDITIONED-STIMULUS AND CONTEXT

被引：149

作者：

SHIMP, TA ^{[1
]}

STUART, EW ^{[1
]}

ENGLE, RW ^{[1
]}

机构：

[1] WINTHROP COLL, MKT, ROCK HILL, SC 29733 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1991年 / 18卷 / 01期

关键词：

D O I：

10.1086/209236

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 12

页数：12

共 47 条

[21] PRIMING PRICE - PRIOR KNOWLEDGE AND CONTEXT EFFECTS [J].

HERR, PM .

JOURNAL OF CONSUMER RESEARCH, 1989, 16 (01) :67-75

[22] THE EXPERIENTIAL ASPECTS OF CONSUMPTION - CONSUMER FANTASIES, FEELINGS, AND FUN [J].

HOLBROOK, MB ;

HIRSCHMAN, EC .

JOURNAL OF CONSUMER RESEARCH, 1982, 9 (02) :132-140

[23] ORIGINS OF BEHAVIOR IN PAVLOVIAN CONDITIONING [J].

HOLLAND, PC .

PSYCHOLOGY OF LEARNING AND MOTIVATION-ADVANCES IN RESEARCH AND THEORY, 1984, 18 :129-174

[24] A THEORY OF CONDITIONING - INDUCTIVE LEARNING WITHIN RULE-BASED DEFAULT HIERARCHIES [J].

HOLYOAK, KJ ;

KOH, KH ;

NISBETT, RE .

PSYCHOLOGICAL REVIEW, 1989, 96 (02) :315-340

[25]

Hunter J., 1982, METAANALYSIS CUMULAT, P176, DOI 10.3102/0013189X015008020

[26]

KAHLE LR, 1987, ADV CONSUM RES, V14, P411

[27] THE EFFECTS OF BACKGROUND MUSIC IN ADVERTISING - A REASSESSMENT [J].

KELLARIS, JJ ;

COX, AD .

JOURNAL OF CONSUMER RESEARCH, 1989, 16 (01) :113-118

[28] COGNITIONS, EVALUATIONS AND CONDITIONING - RULES OF SEQUENCE AND RULES OF CONSEQUENCE [J].

LEVEY, AB ;

MARTIN, I .

ADVANCES IN BEHAVIOUR RESEARCH AND THERAPY, 1983, 4 (04) :181-195

[29]

MACKLIN MC, 1986, ADV CONSUM RES, V13, P198

[30] CONDITIONING, EVALUATIONS AND COGNITIONS - AN AXIS OF INTEGRATION [J].

MARTIN, I ;

LEVEY, AB .

BEHAVIOUR RESEARCH AND THERAPY, 1985, 23 (02) :167-175

← 1 2 3 4 5 →