COST-BENEFIT MODELS FOR EXPLAINING CONSUMER CHOICE AND INFORMATION SEEKING BEHAVIOR

被引：148

作者：

RATCHFORD, BT

机构：

来源：

关键词：

D O I：

10.1287/mnsc.28.2.197

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：197 / 212

页数：16

共 36 条

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[27]

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Rosewarne S, 2019, J AUST POLIT ECON, P5

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[30] OPTIMAL-CONTROL-THEORY APPROACH TO EDUCATION-INVESTMENT DECISION [J].

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