INTERPERSONAL INFLUENCE ON CONSUMER-BEHAVIOR - ATTRIBUTION THEORY APPROACH

[11] SELF-PERCEPT AND CONSUMER ATTITUDES TOWARD SMALL CARS [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1963, 47 (04) : 242 - 245

[12] Jones E. E., 1965, ADV EXPT SOCIAL PSYC, V2

[13] Kelley H. H., 1971, ATTRIBUTION SOCIAL I

[14] Kelley H. H., 1967, NEBRASKA S MOTIVATIO, V15, P192

[15] Kelley H. H., 1972, ATTRIBUTION PERCEIV

[16] SELF-CONCEPT AND BRAND PREFERENCE [J]. JOURNAL OF BUSINESS, 1971, 44 (01) : 38 - 50

[17] FISHBEIN EXTENDED MODEL AND CONSUMER-BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (02) : 118 - 136

[18] EFFECTS OF GROUP INFLUENCES ON CONSUMER BRAND PREFERENCES [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 68 - 75

[19] WITT RE, 1970, J MARKETING RESEARCH, V7, P535

[20] WITT RE, 1966, J MARKETING RESEARCH, V6, P473

[11] SELF-PERCEPT AND CONSUMER ATTITUDES TOWARD SMALL CARS [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1963, 47 (04) : 242 - 245

[12] Jones E. E., 1965, ADV EXPT SOCIAL PSYC, V2

[13] Kelley H. H., 1971, ATTRIBUTION SOCIAL I

[14] Kelley H. H., 1967, NEBRASKA S MOTIVATIO, V15, P192

[15] Kelley H. H., 1972, ATTRIBUTION PERCEIV

[16] SELF-CONCEPT AND BRAND PREFERENCE [J]. JOURNAL OF BUSINESS, 1971, 44 (01) : 38 - 50

[17] FISHBEIN EXTENDED MODEL AND CONSUMER-BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (02) : 118 - 136

[18] EFFECTS OF GROUP INFLUENCES ON CONSUMER BRAND PREFERENCES [J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (01) : 68 - 75

[19] WITT RE, 1970, J MARKETING RESEARCH, V7, P535

[20] WITT RE, 1966, J MARKETING RESEARCH, V6, P473