SEGMENTATION AND POSITIONING IN A BASIC INDUSTRY

[1] CHOFFRAY M, 1980, MARKET PLANNING NEW, pCH3

[2] MARKET-SEGMENTATION AND POSITIONING IN SPECIALIZED INDUSTRIAL-MARKETS [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 24 - 32

[3] DOYLE P, MARKET SEGMENTATION

[4] KOTLER P, 1977, SLOAN MANAGE REV, V18, P25

[5] KOTLER P, 1984, MARKETING MANAGEMENT, P274

[6] KOTLER P, 1984, MARKETING MANAGEMENT, P273

[7] CLUSTER-ANALYSIS FOR MARKET-SEGMENTATION [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (07) : 422 - 435

[8] SHETH JN, 1977, MULTIVARIATE METHODS, P144

[9] TOP MANAGEMENTS CONCERNS ABOUT MARKETING - ISSUES FOR THE 1980S [J]. JOURNAL OF MARKETING, 1981, 45 (03) : 9 - 16

[10] ISSUES AND ADVANCES IN SEGMENTATION RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 317 - 337

[1] CHOFFRAY M, 1980, MARKET PLANNING NEW, pCH3

[2] MARKET-SEGMENTATION AND POSITIONING IN SPECIALIZED INDUSTRIAL-MARKETS [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 24 - 32

[3] DOYLE P, MARKET SEGMENTATION

[4] KOTLER P, 1977, SLOAN MANAGE REV, V18, P25

[5] KOTLER P, 1984, MARKETING MANAGEMENT, P274

[6] KOTLER P, 1984, MARKETING MANAGEMENT, P273

[7] CLUSTER-ANALYSIS FOR MARKET-SEGMENTATION [J]. EUROPEAN JOURNAL OF MARKETING, 1980, 14 (07) : 422 - 435

[8] SHETH JN, 1977, MULTIVARIATE METHODS, P144

[9] TOP MANAGEMENTS CONCERNS ABOUT MARKETING - ISSUES FOR THE 1980S [J]. JOURNAL OF MARKETING, 1981, 45 (03) : 9 - 16

[10] ISSUES AND ADVANCES IN SEGMENTATION RESEARCH [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 317 - 337