ISSUES AND ADVANCES IN SEGMENTATION RESEARCH

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] CRITERIA FOR MARKET-SEGMENTATION STUDIES [J]. MANAGEMENT SCIENCE, 1976, 22 (08) : 892 - 903

[3] Bishop Y, 1975, DISCRETE MULTIVARIAT

[4] Blalock Jr. HM, 1971, CAUSAL MODELS SOCIAL

[5] MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 17 - 28

[6] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[7] BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06): : 682 - 696

[8] STABILITY OF BENEFIT SEGMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 395 - 404

[9] COMPARISON OF A SELF-ENUMERATIVE PROCEDURE AND A PERSONAL INTERVIEW - A VALIDITY STUDY [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (02) : 250 - 264

[10] Carroll J. D., 1972, MULTIDIMENSIONAL SCA, V1, P105

[1] MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) : 264 - 270

[2] CRITERIA FOR MARKET-SEGMENTATION STUDIES [J]. MANAGEMENT SCIENCE, 1976, 22 (08) : 892 - 903

[3] Bishop Y, 1975, DISCRETE MULTIVARIAT

[4] Blalock Jr. HM, 1971, CAUSAL MODELS SOCIAL

[5] MARKET SEGMENTATION USING MODELS OF MULTIDIMENSIONAL PURCHASING BEHAVOIR [J]. JOURNAL OF MARKETING, 1974, 38 (04) : 17 - 28

[6] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[7] BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06): : 682 - 696

[8] STABILITY OF BENEFIT SEGMENTS [J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 395 - 404

[9] COMPARISON OF A SELF-ENUMERATIVE PROCEDURE AND A PERSONAL INTERVIEW - A VALIDITY STUDY [J]. PUBLIC OPINION QUARTERLY, 1963, 27 (02) : 250 - 264

[10] Carroll J. D., 1972, MULTIDIMENSIONAL SCA, V1, P105