DECEPTIVE NATURE OF DIAL-A-PORN COMMERCIALS AND PUBLIC-POLICY ALTERNATIVES

被引：3

作者：

BORNA, S ^{[1
]}

CHAPMAN, J ^{[1
]}

MENEZES, D ^{[1
]}

机构：

[1] UNIV LOUISVILLE,DEPT MKT,LOUISVILLE,KY 40292

来源：

JOURNAL OF BUSINESS ETHICS | 1993年 / 12卷 / 07期

关键词：

D O I：

10.1007/BF00872370

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research investigates consumers' perceptions of claims made in Dial-a-Porn commercials. The empirical findings support the view that some of the claims are deceptive. Based on research findings, preliminary public policy guidelines are suggested.

引用

页码：503 / 509

页数：7

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