共 24 条
[3]
SOLVING MARKETING MIX PROBLEM USING GEOMETRIC PROGRAMMING
[J].
MANAGEMENT SCIENCE SERIES B-APPLICATION,
1974, 21 (02)
:160-171
[5]
Brown William M., 1961, ATLANTA EC REV OCT, V11, p[9, 16]
[6]
BUZZELL RD, 1965, PRODUCT PROFITABILIT
[8]
CHANNEL OPTIMIZATION IN COMPLEX MARKETING SYSTEMS
[J].
MANAGEMENT SCIENCE,
1979, 25 (10)
:1014-1025
[10]
CURHAN RC, 1972, J MKTG, V36, P406