PUBLIC-POLICY AND CONSUMER INFORMATION - IMPACT OF THE NEW ENERGY LABELS

被引:52
作者
MCNEILL, DL [1 ]
WILKIE, WL [1 ]
机构
[1] UNIV FLORIDA,GAINESVILLE,FL 32611
关键词
D O I
10.1086/208743
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 11
页数:11
相关论文
共 29 条
[21]  
SNYDER W, 1977, ADVERTISING RES F AN
[22]  
STOKES RC, 1972, INTERIM REPORT 1ST 2
[23]  
Wilkie W. L., 1978, CONSUMER RES CONSUME, P88
[24]  
Wilkie W. L., 1978, MARKETING AND THE PU, P223
[25]   ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING [J].
WILKIE, WL ;
GARDNER, DM .
JOURNAL OF MARKETING, 1974, 38 (01) :38-47
[26]   ANALYSIS OF EFFECTS OF INFORMATION LOAD [J].
WILKIE, WL .
JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) :462-466
[27]  
WILKIE WL, 1974, NATIONAL C AM PSYCHO
[28]  
WILKIE WL, 1973, ASS CONSUMER RES NEW, P3
[29]  
WILKIE WL, 1975, HOW CONSUMERS USE PR