ANALYSIS OF EFFECTS OF INFORMATION LOAD

被引：71

作者：

WILKIE, WL ^{[1
]}

机构：

[1] UNIV FLORIDA,COLL BUSINESS ADM,GAINESVILLE,FL 32601

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 04期

关键词：

D O I：

10.2307/3151298

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：462 / 466

页数：5

相关论文

共 10 条

[1] COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE
BASS, FM
WILKIE, WL
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 262 - 269
[2] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE
BASS, FM
LEHMANN, DR
PESSEMIE.EA
[J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &
[3] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE
BECKWITH, NE
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) : 141 - 145
[4] Chaffee S.H., 1973, CONSUMER BEHAVIOR TH, P385
[5] MEASURE VALIDATION IN MARKETING
HEELER, RM
RAY, ML
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 361 - 370
[6] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD
JACOBY, J
SPELLER, DE
KOHN, CA
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 63 - 69
[7] TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL
LEHMANN, DR
[J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (01) : 47 - 55
[8] PESSEMIER EA, 1973, 346 PURD U KRANN GRA
[9] ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING
WILKIE, WL
GARDNER, DM
[J]. JOURNAL OF MARKETING, 1974, 38 (01) : 38 - 47
[10] ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS
WILKIE, WL
PESSEMIER, EA
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) : 428 - 441