MEASURE VALIDATION IN MARKETING

[1] APPEL V, 1961, J ADVERTISING RES, V1, P13

[2] A PROCEDURE FOR ESTIMATION OF TRAIT, METHOD, AND ERROR VARIANCE ATTRIBUTABLE TO A MEASURE [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1970, 30 (03) : 547 - &

[3] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[4] CAMPBELL DT, 1966, EXPTL QUASI EXPTL DE

[5] INTERPERSONAL ORIENTATION TO STUDY OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 270 - 278

[6] COHEN JB, 1966, THESIS U CALIFORNIA

[7] MEASUREMENT OF HUSBAND-WIFE INFLUENCE IN CONSUMER PURCHASE DECISIONS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 305 - 312

[8] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 427 - 438

[9] FISHBEIN M, 1972, BEHAVIORAL SCIENCE F

[10] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[1] APPEL V, 1961, J ADVERTISING RES, V1, P13

[2] A PROCEDURE FOR ESTIMATION OF TRAIT, METHOD, AND ERROR VARIANCE ATTRIBUTABLE TO A MEASURE [J]. EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1970, 30 (03) : 547 - &

[3] CONVERGENT AND DISCRIMINANT VALIDATION BY THE MULTITRAIT-MULTIMETHOD MATRIX [J]. PSYCHOLOGICAL BULLETIN, 1959, 56 (02) : 81 - 105

[4] CAMPBELL DT, 1966, EXPTL QUASI EXPTL DE

[5] INTERPERSONAL ORIENTATION TO STUDY OF CONSUMER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (03) : 270 - 278

[6] COHEN JB, 1966, THESIS U CALIFORNIA

[7] MEASUREMENT OF HUSBAND-WIFE INFLUENCE IN CONSUMER PURCHASE DECISIONS [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (03) : 305 - 312

[8] EMPIRICAL TEST OF HOWARD-SHETH MODEL OF BUYER BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 427 - 438

[9] FISHBEIN M, 1972, BEHAVIORAL SCIENCE F

[10] Fishbein M., 1967, READINGS ATTITUDE TH, P477