IMAGE-MEASUREMENT SEGMENTATION

被引:35
作者
GENSCH, DH
机构
关键词
D O I
10.2307/3150587
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:384 / 394
页数:11
相关论文
共 31 条
[1]  
Amerine M., 1965, PRINCIPLES SENSORY E
[2]   MARKET SEGMENTATION - GROUP VERSUS INDIVIDUAL BEHAVIOR [J].
BASS, FM ;
TIGERT, DJ ;
LONSDALE, RT .
JOURNAL OF MARKETING RESEARCH, 1968, 5 (03) :264-270
[3]   EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J].
BASS, FM ;
LEHMANN, DR ;
PESSEMIE.EA .
BEHAVIORAL SCIENCE, 1972, 17 (06) :532-&
[4]   MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J].
BLATTBERG, RC ;
SEN, SK .
JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) :34-45
[5]   EVALUATING MODELS OF ATTITUDE STRUCTURE [J].
DAY, GS .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (03) :279-286
[6]   PREFERENCE TESTS AND MANAGEMENT OF PRODUCT FEATURES [J].
DAY, RL .
JOURNAL OF MARKETING, 1968, 32 (03) :24-29
[7]   PITFALLS OF AID ANALYSIS [J].
DOYLE, P ;
FENWICK, I .
JOURNAL OF MARKETING RESEARCH, 1975, 12 (04) :408-413
[8]   CONSUMER FLAVOR PREFERENCE FACTORS IN FOOD PRODUCT DESIGN [J].
EASTLACK, JO .
JOURNAL OF MARKETING RESEARCH, 1964, 1 (01) :38-42
[9]   TESTING CONSISTENCY OF ATTRIBUTE MEANING IN EMPIRICAL CONCEPT TESTING [J].
GENSCH, DH ;
GOLOB, TF .
JOURNAL OF MARKETING RESEARCH, 1975, 12 (03) :348-354
[10]  
GENSCH DH, 22877 U WISC SCH BUS