PRODUCT INNOVATION MANAGEMENT IN SPAIN

被引：20

作者：

SANCHEZ, AM

ELOLA, LN

机构：

来源：

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | 1991年 / 8卷 / 01期

关键词：

D O I：

10.1111/1540-5885.810789

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities.

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页码：49 / 56

页数：8

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