BRAND EVALUATION AND BRAND CHOICE - LONGITUDINAL STUDY

被引：15

作者：

KRAFT, FB

GRANBOIS, DH

SUMMERS, JO

机构：

[1] INDIANA UNIV,BLOOMINGTON,IN 47401

[2] WICHITA STATE UNIV,WICHITA,KS 67208

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 03期

关键词：

D O I：

10.2307/3149690

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：235 / 241

页数：7

共 18 条

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[6] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J].

BASS, FM ;

LEHMANN, DR ;

PESSEMIE.EA .

BEHAVIORAL SCIENCE, 1972, 17 (06) :532-&

[7] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH - FISHBEIN AND BRAND PREFERENCE - REPLY [J].

BASS, FM .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :461-461

[8]

BIEL A, 1970, P INT MARKETING C AM, P38

[9] NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH [J].

COHEN, JB ;

FISHBEIN, M ;

AHTOLA, OT .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) :456-460

[10]

Day GS., 1970, BUYER ATTITUDES BRAN

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