BRAND EVALUATION AND BRAND CHOICE - LONGITUDINAL STUDY

被引:15
作者
KRAFT, FB
GRANBOIS, DH
SUMMERS, JO
机构
[1] INDIANA UNIV,BLOOMINGTON,IN 47401
[2] WICHITA STATE UNIV,WICHITA,KS 67208
关键词
D O I
10.2307/3149690
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:235 / 241
页数:7
相关论文
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