CAN PRIVATE BRAND BUYERS BE IDENTIFIED

[1] CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

[2] DAY GS, 1969, J ADVERTISING RES, V9, P29

[3] DIXON WJ, 1965, BMD BIOMEDICAL COMPU

[4] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 184 - 190

[5] INTERPRETATION OF DISCRIMINANT ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 156 - 163

[6] DETERMINANTS OF PRIVATE BRAND ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 73 - 81

[7] CAN NEW PRODUCT BUYERS BE IDENTIFIED [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 349 - 354

[8] ARE SOME CONSUMERS MORE PRONE TO PURCHASE PRIVATE BRANDS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 447 - 450

[9] TIGERT DJ, 1966, THESIS PURDUE U

[10] THE DEAL-PRONE CONSUMER [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 186 - 189

[1] CUNNINGHAM RM, 1961, HARVARD BUS REV, V39, P127

[2] DAY GS, 1969, J ADVERTISING RES, V9, P29

[3] DIXON WJ, 1965, BMD BIOMEDICAL COMPU

[4] CORRELATES OF GROCERY PRODUCT CONSUMPTION RATES [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (02) : 184 - 190

[5] INTERPRETATION OF DISCRIMINANT ANALYSIS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 156 - 163

[6] DETERMINANTS OF PRIVATE BRAND ATTITUDE [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (01) : 73 - 81

[7] CAN NEW PRODUCT BUYERS BE IDENTIFIED [J]. JOURNAL OF MARKETING RESEARCH, 1967, 4 (04) : 349 - 354

[8] ARE SOME CONSUMERS MORE PRONE TO PURCHASE PRIVATE BRANDS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (04) : 447 - 450

[9] TIGERT DJ, 1966, THESIS PURDUE U

[10] THE DEAL-PRONE CONSUMER [J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 186 - 189