MEASUREMENT OF CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE

被引：1263

作者：

BEARDEN, WO ^{[1
]}

NETEMEYER, RG ^{[1
]}

TEEL, JE ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV,COLL BUSINESS ADM,BATON ROUGE,LA 70803

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 15卷 / 04期

关键词：

D O I：

10.1086/209186

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：473 / 481

页数：9

共 40 条

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