A COMPETITIVE PRICING MODEL

[1] [Anonymous], 1971, CONSUMER DEMAND NEW

[2] CURTIS K, 1969, THESIS U PENNSYLVANI

[3] EHRENBERG ASC, 1959, APPLIED STATISTICS, V8, P26

[4] EMERY FE, 1962, 664 TAV I HUM REL DO

[5] GABOR, 1966, ECONOMICA, V33, P43

[6] THE MAXIMUM F-RATIO AS A SHORT-CUT TEST FOR HETEROGENEITY OF VARIANCE [J]. BIOMETRIKA, 1950, 37 (3-4) : 308 - 312

[7] JACOBY, 1971, J APPL PSYCHOLOGY, V55, P470

[8] PRODUCT PERCEPTION - IMPORTANT VARIABLE IN PRICE STRATEGY [J]. JOURNAL OF MARKETING, 1970, 34 (04) : 68 - 71

[9] PRICE AND CHOICE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 35 - 40

[10] EXPERIMENTAL EXAMINATION OF PRICE-QUALITY RELATIONSHIP [J]. JOURNAL OF BUSINESS, 1968, 41 (04) : 439 - 444

[1] [Anonymous], 1971, CONSUMER DEMAND NEW

[2] CURTIS K, 1969, THESIS U PENNSYLVANI

[3] EHRENBERG ASC, 1959, APPLIED STATISTICS, V8, P26

[4] EMERY FE, 1962, 664 TAV I HUM REL DO

[5] GABOR, 1966, ECONOMICA, V33, P43

[6] THE MAXIMUM F-RATIO AS A SHORT-CUT TEST FOR HETEROGENEITY OF VARIANCE [J]. BIOMETRIKA, 1950, 37 (3-4) : 308 - 312

[7] JACOBY, 1971, J APPL PSYCHOLOGY, V55, P470

[8] PRODUCT PERCEPTION - IMPORTANT VARIABLE IN PRICE STRATEGY [J]. JOURNAL OF MARKETING, 1970, 34 (04) : 68 - 71

[9] PRICE AND CHOICE BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 35 - 40

[10] EXPERIMENTAL EXAMINATION OF PRICE-QUALITY RELATIONSHIP [J]. JOURNAL OF BUSINESS, 1968, 41 (04) : 439 - 444