APPLICATION OF A MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR

[1] Cramer H, 1946, METHODS MATH STAT

[2] PSYCHOPHYSICS OF PRICES [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 27 - 35

[3] KUEHN AA, 1967, PROMOTIONAL DECISION

[4] MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1974, 20 (07): : 1027 - 1036

[5] LILIEN GL, 1973, THESIS COLUMBIA U

[6] Massy W.F., 1970, STOCHASTIC MODELS BU

[7] MORRISON DG, 1969, JUN CTR CONT ED S

[8] ADVERTISING AND PROMOTION EFFECTS ON CONSUMER RESPONSE TO NEW PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 242 - 249

[1] Cramer H, 1946, METHODS MATH STAT

[2] PSYCHOPHYSICS OF PRICES [J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) : 27 - 35

[3] KUEHN AA, 1967, PROMOTIONAL DECISION

[4] MODIFIED LINEAR LEARNING MODEL OF BUYER BEHAVIOR [J]. MANAGEMENT SCIENCE SERIES A-THEORY, 1974, 20 (07): : 1027 - 1036

[5] LILIEN GL, 1973, THESIS COLUMBIA U

[6] Massy W.F., 1970, STOCHASTIC MODELS BU

[7] MORRISON DG, 1969, JUN CTR CONT ED S

[8] ADVERTISING AND PROMOTION EFFECTS ON CONSUMER RESPONSE TO NEW PRODUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 242 - 249