STRIKING CHARACTERISTIC OF INNOVATORS

被引：45

作者：

TAYLOR, JW ^{[1
]}

机构：

[1] CALIF STATE UNIV FULLERTON,FULLERTON,CA 92634

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 01期

关键词：

D O I：

10.2307/3151066

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：104 / 107

页数：4

相关论文

共 20 条

[1] BASS FM, 1975, J MARKETING RES, V11, P1
[2] INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS
BAUMGARTEN, SA
[J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) : 12 - 18
[3] DOGMATISM AND ACCEPTANCE OF NEW PRODUCTS
BLAKE, B
PERLOFF, R
HESLIN, R
[J]. JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) : 483 - 486
[4] DOGMATISM AND INNOVATION - REPLICATION
CONEY, KA
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (04) : 453 - 455
[5] BACKWARD PROFILING OF MALE INNOVATORS
DARDEN, WR
REYNOLDS, FD
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 79 - 85
[6] DARDEN WR, 1973, ADV CONSUMER RES, P473
[7] METHODOLOGY FOR IDENTIFYING INNOVATOR CHARACTERISTICS OF NEW BRAND PURCHASERS
DONNELLY, JH
IVANCEVI.JM
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (03) : 331 - 334
[8] DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL
DONNELLY, JH
ETZEL, MJ
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) : 295 - 300
[9] DONNELLY JH, 1970, J MARKETING RES, V7, P11
[10] WORD-OF-MOUTH COMMUNICATION BY INNOVATOR
ENGEL, JF
KEGERREIS, RJ
BLACKWELL, RD
[J]. JOURNAL OF MARKETING, 1969, 33 (03) : 15 - 19