SELF-CONFIDENCE-ADVERTISING RESPONSE RELATIONSHIP - FUNCTION OF SITUATIONAL DISTRACTION

被引：24

作者：

BITHER, SW ^{[1
]}

WRIGHT, PL ^{[1
]}

机构：

[1] UNIV ILLINOIS,BUSINESS ADM,URBANA,IL 61801

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期

关键词：

D O I：

10.2307/3149819

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：146 / 152

页数：7

相关论文

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