ADVERTISINGS EFFECT ON THE PRODUCT EVOLUTIONARY CYCLE

被引：18

作者：

HOLAK, SL ^{[1
]}

TANG, YE ^{[1
]}

机构：

[1] N CAROLINA STATE UNIV, DEPT ECON & BUSINESS, RALEIGH, NC 27695 USA

来源：

关键词：

D O I：

10.2307/1251813

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 29

页数：14

共 52 条

[1]

Alsop R, 1989, WALL STREET J 1019, pB

[2]

AYKAC A, 1985, INSEAD8514 WORK PAP

BASS, FM ;

PILON, TL .

BASS, FM .

[5]

Box G.E.P., 1976, TIME SERIES ANAL

[6] SALES-ADVERTISING CROSS-ELASTICITIES AND ADVERTISING COMPETITION [J].

CLARKE, DG .

[7] THE PRODUCT LIFE-CYCLE - ANALYSIS AND APPLICATIONS ISSUES [J].

DAY, GS .

[8]

DHALLA NK, 1976, HARVARD BUS REV, V54, P102

[9]

Dobzhansky T., 1977, EVOLUTION

[10]

FARLEY JU, 1986, METANALYSIS MARKETIN